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E.l.f. Cosmetics Introduces ‘Big Mood Pride Mascara’ Ahead of Pride Month

One hundred percent of all sales from the mascara, which comes in limited-edition sleek rainbow packaging, will go to It Gets Better.

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By: Lianna Albrizio

Associate Editor

In honor of Pride month, E.l.f. Cosmetics has created a new limited-edition mascara from its bestselling Big Mood Mascara entitled, “Big Mood Pride Mascara.”    One hundred percent of all sales from the mascara, which comes in limited-edition sleek rainbow packaging, will go to It Gets Better. The nonprofit was founded in 2010 by journalist Dan Savage and his husband Terry Miller in response to the suicides of teenagers who were bullied due to their sexual orientation.  Big Moo...

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